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Privacy Policy

Our Commitment to Privacy

Protecting your privacy is important to us. This privacy policy explains how Premium Wine Group uses and safeguards your personal information as well as general, non-personal information that is automatically collected from our Site. This policy does not, however, govern the terms of our relationship or constitute any representation or warranty. If you are an existing customer of Premium Wine Group your relationship is covered by our current agreement with you, subject to additional terms specific to this website in our website Terms and Conditions, which you can find . Non-customers’ use of this Site are subject to the Terms and Conditions.

Please read this privacy policy carefully. By visiting and browsing on the Site, or otherwise providing us with personal information, you agree to this privacy policy.

Summary of Your Rights 

Below is a non-exhaustive summary of the rights you have in this policy.  This summary is only for your convenience: it does not change the details, exceptions and legal obligations that apply to these items set out in more detail below:

We do not directly collect personal information from you on this Site. We do not and will not sell your data to anyone. We use cookies to make our website work and to enhance your experience. You may manage your cookies, ‘Do Not Track,’ and similar technologies by accessing your browser’s preference/settings menu. If you disable cookies, the Site may not work fully. Premium Wine Group does not collect any personal information about you directly on the Site and the Site only collects general non-personal data. We collect general, non-personal information to understand how the Site is used and to improve the Site’s functionality. Information is gathered from your devices automatically, as discussed further in the Cookies section below. Examples of such non-personal information that is collected include what type of browser and operating system you are using, how long you remained on our Site and what pages you looked at while here. We do not make any efforts to identify you from this non-personal information.

Our Site uses cookies to speed navigation, keep track of items, and provide you with custom-tailored content. We also use cookies to provide us with information on use of the Site. By showing us how and when shoppers use the Site, cookies also help us see which areas are popular and which are not. Many improvements and updates to the Site are based on data such as total number of visitors and pages viewed. Most browsers are initially set to accept cookies. You may manage how your browser handles cookies and related technologies by adjusting your browser’s security and privacy settings. Refer to instructions related to your browser to learn about privacy and security settings that are available to you.  The Site provides the opportunity for you to decline to use cookies in connection with your use of the site when you initially visit the Site. If you reject, block or delete cookies, you may not be able to use particular features of the Site or to take full advantage of features offered on the Site.

Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our website not to collect tracking information.

The Site is not directed at children. As a result, we will not knowingly collect personal information from minors of any age in the U.S. with or without consent from their parents or guardians. Protecting the privacy of children is very important to us.  If we learn that we collected the any personal information of a minor, we will take steps to delete the information as soon as possible.

We reserve the right to modify this privacy policy at any time.  We may periodically revise this privacy policy without notifying you of the changes, but will post a notice on our website/leave it up to you to check periodically if we make any material changes. It is up to you to consult this page to become aware of the changes.